RANAS behavior change techniques realized in a handwashing film

July 10, 2018


As you know a film is only a communication channel with which the BCTs are delivered to the target population. How this can be done is shown in this example about the promotion of handwashing in peri-urban Dakar, Senegal. In this film we show which BCTs targeting which behavioral factors are realized by which dialogs, facial and bodily expressions, and actions of the performers.


Handwashing film from Dakar, Senegal







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