RANAS behavior change techniques realized in a handwashing film
July 10, 2018
As you know a film is only a communication channel with which the BCTs are delivered to the target population. How this can be done is shown in this example about the promotion of handwashing in peri-urban Dakar, Senegal. In this film we show which BCTs targeting which behavioral factors are realized by which dialogs, facial and bodily expressions, and actions of the performers.