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in other areas

The RANAS approach is a general behavior change approach; basically, it is applicable to all kinds of human behavior. To use it to change behaviors outside WASH contexts, the health-risk factors have to be altered to others that correspond to the behavior in question. For example, if you seek to introduce a new cultivation method, the relevant factors in the risk block would likely be agricultural knowledge, assessed probability that the old method is not as successful compared to the new method, and the negative consequences of the old method not being successful. These behaviors can be addressed using the same approach: conducting a quantitative survey, performing a doer/non-doer analysis, deriving from this analysis the behavioral factors to be targeted, and selecting the behavior change techniques from the RANAS catalog.

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