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Reviewing behavior change communications

We review your behavior change communications on the basis of our RANAS psychosocial model of behavior change.

First, we work out which perceptions, beliefs, and emotions your interventions most probably activated in the mindsets of your target population. Then we give you recommendations for behavior change techniques you could use to create a more comprehensive change in these mindsets and so create a greater and more sustained behavior change. We address habit building through specific behavior change techniques.

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