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  • They prefer to go to the unsafe well because they are used to it, or it is nearer, or the water is cheaper

  • They collect safe water, but their transportation and storage containers or their drinking devices are unsafe

  • They do not use any water disinfection technique

Drinking safe water

Even if households have access to safe water (safe water = free from microbiological or chemical contaminants), several obstacles might prevent them from drinking safe water:

Project area

We analyze the psychosocial and contextual drivers of not performing these behaviors and develop interventions focusing on exactly these drivers.

Promoting long-term arsenic-safe water consumption in Bangladesh through commitment-enhancing interventions

Fact Sheets


Using persuasive arguments to change perceived costs and thus consumption of safe water in Ethiopia