They prefer to go to the unsafe well because they are used to it, or it is nearer, or the water is cheaper
They collect safe water, but their transportation and storage containers or their drinking devices are unsafe
They do not use any water disinfection technique
Drinking safe water
Even if households have access to safe water (safe water = free from microbiological or chemical contaminants), several obstacles might prevent them from drinking safe water:
We analyze the psychosocial and contextual drivers of not performing these behaviors and develop interventions focusing on exactly these drivers.
Promoting long-term arsenic-safe water consumption in Bangladesh through commitment-enhancing interventions
Using persuasive arguments to change perceived costs and thus consumption of safe water in Ethiopia