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Our vision as pioneers in behavior change is good health and a sustainable environment for all.
Drinking safe water

Drinking safe water

Hygiene practices

Hygiene practices

Use of infrastructure

Use of infrastructure

Solid waste management

Solid waste management

Mental health

Mental health

Improving sanitation

Improving sanitation

Menstrual Hygiene

Menstrual Hygiene

Hygiene in schools

Hygiene in schools

Behaviors in other areas

Behaviors in other areas

You’ve designed interventions to change the behaviors of populations, but you’ve realized that your interventions were not as successful as you’d hoped.


Maybe you want a better understanding of how behavior is changed.


Maybe you’d like to have a method for changing behavior that’s based on sound science and is still easy to apply.


These are all reasons to use the RANAS systematic approach to behavior change. RANAS stands for Risks, Attitudes, Norms, Abilities, and Self-regulation. It’s a scientifically proven method that enables you to understand and measure the psychosocial factors underlying behavior. This knowledge enables you to select effective techniques that yield sustainable change in the behavior of a population and then lets you demonstrate that you’ve done this.

See this Webinar for an introduction to the RANAS approach ...

... or look at our Practical Guide for a detailed insight at www.ranas.ch

A short version of the Practical Guide is available from Helvetas the Swiss NGO in English and French.

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