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Pictures of behavior change techniques

Once you have selected the behavior change techniques (BCTs) according to the behavior influencing factors as a result of your doer/non-doer analysis, you have to select the BCTs.


Designing the campaign will be very specific to the culture of the population you are working with. For example, a commitment in one population might best be visualized by a handshake but in another culture maybe by pressing one hand on the heart. To illustrate how the BCTs have been realized in different cultural contexts, we have compiled a booklet with many pictures of adapted BCTs.

Booklet of Behavior Change Techniques

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