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Pictures of behavior change techniques

When you have selected the behavior change techniques (BCTs) according to the behavior steering factors coming out of your doer/non-doer analysis then you have to design the BCTs. This will be very specific to the culture of the population you are working with. For example a commitment in one population might best be visualized by a handshake but in another culture maybe by pressing one hand on the heart. To illustrate how the BCTs have been realized in different cultural contexts we have compiled for you a booklet in which you will find pictures of a great many of BCTs.

Booklet of Behavior Change Techniques

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RANAS MOSLER – Spin-off of Eawag

Prof. Dr. phil. et dipl. zool.

Hans-Joachim Mosler

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