Changing fear-based COVID-19 communication - Webinar

The central narrative of COVID-19 communication has been fear-based. Worldwide, counts of new infections and deaths, images of hospitalized patients, overworked medical staff, funerals and grieving relatives have been all over the media. COVID-19 communication has to move away from this fear-based narrative to a resource-based narrative.

The webinar is directed to pracitioners, policy makers and researchers. We will present findings from rural Maharashtra, India, and show that psychological behavioural factors beyond risk perceptions and fear steer COVID-19 vaccine acceptance and protection behaviors. We will discuss evidence-based recommendations on how to leverage these findings for effective communication.

The Webinar will take place on 12th August, from 2 to 3 p.m. Indian Standard time (10:30 a.m. to 11:30 am Central European Summer Time). Register here: After registration, you will receive a confirmation email containing information about how to join the meeting.

This project is supported by the COVID-19 Hygiene Hub and a collaboration between Janseva and Ranas Ltd.


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